Purple stuff is high-priced because they're one of two companies you can buy their signature feature from. It's the Wacom Principle. They could honestly sell it

Purple stuff is high-priced because they're one of two companies you can buy their signature feature from. It's the Wacom Principle. They could honestly sell it for far cheaper, or sell a gel grid mattress topper, and get far fewer returns, but I suppose the higher margin is more profitable.