I joined Xerox in the mid-90s, past the era when they were creating their own processors and programming languages but they still couldn't resist building one l

I joined Xerox in the mid-90s, past the era when they were creating their own processors and programming languages but they still couldn't resist building one last operating system for a new digital printer/copier. The product was late and while it was full of cool technology it was outsold by a Fuji Xerox product built on an older digital printer. Cool doesn't always translate into something customers will pay for.