I hesitate to judge GP, but I had exactly the same internal monologue to their post. On the flip side, the high price of the Purple stuff is because they're pri

I hesitate to judge GP, but I had exactly the same internal monologue to their post. On the flip side, the high price of the Purple stuff is because they're pricing in dealing with people who have such uncertainty, so the customer-base are all playing each other, while we sit on the sidelines and just buy a cheaper one at the outset. "It's kind of like test driving an $80K Acura" It's much worse than that. When you drive that Acura back into the lot it's still a new car and the eventual buyer will love it just as much. When you return that mattress it's a used mattress that at best is going to be donated to a charity, but more likely is ending up going to a landfill.