While I"m not a fan of their data collection, I have to admire zynga. They've managed to build and execute a solid recipe for games. (Notice they haven't experi

While I"m not a fan of their data collection, I have to admire zynga. They've managed to build and execute a solid recipe for games. (Notice they haven't experimented with new core game concepts). This is an excellent strategy, there's a HUGE backlog of game ideas from the 90's to steal from without taking real innovation risk. As a business, I love it. As an artist, It's derivative and boring. Which is the problem with EA also. They found a recipe that works (create sports game x, create x+1, x+2, create franchise movie game and have gotten so entrenched in it and the surrounding market chain that they can't change. This is a risk for zynga in a few years time. But in the meantime they should milk it for all it's worth. Personally though, I'll be playing sim city rather than cityville,