They are. I'm pretty sure the "$2000 mattresses are a scam" story pops up every few months here. I have even tried to tell people that my $300 mattress is great

They are. I'm pretty sure the "$2000 mattresses are a scam" story pops up every few months here. I have even tried to tell people that my $300 mattress is great but people don't listen. The marketing is too strong and its a product they want to spend a lot on since it lasts ages and gets constant use.