3 ms·
A few thoughts here. 1) There are already lots of cheap memory foam mattresses that are relatively well reviewed on Amazon for example this one for $200 https:
by twostorytower 7y ago
A few thoughts here.
1) There are already lots of cheap memory foam mattresses that are relatively well reviewed on Amazon for example this one for $200 https://www.amazon.com/dp/B00474X5DO/ref=cm_sw_r_tw_dp_U_x_z3YtEbVJPRY5H https://www.amazon.com/dp/B00474X5DO/ref=cm_sw_r_tw_dp_U_x_z... (not a recommendation, just looked it up).
2) The average markup isn't 2000%. You can look at Casper's COGS in their S-1. Also, the return rate is built into the cost, so that adds to it.
3) In general, a cheap mattress is going to be perceived as low quality. It's like how nobody wanted Warby Parker glasses when they were priced around $20. Then they changed the price to $99+ and they actually improved sales.