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> Corporate fluff article on Forbes. Sometimes it's difficult to ascertain whether something in a magazine is a legitimate article or paid advertising. Or mayb
by dntbnmpls 7y ago
> Corporate fluff article on Forbes.
Sometimes it's difficult to ascertain whether something in a magazine is a legitimate article or paid advertising. Or maybe it's self-serving enterprise by both sides. I scratch your back, you scratch mine.
I always wonder, who decided on this article. Did coinbase call forbes to "commission" an article? Did the writer/forbes call coinbase? Did forbes have an online poll asking their readers for suggestions on an article topic?
- gruez 7y ago>Did coinbase call forbes to "commission" an article? Did the writer/forbes call coinbase? Well it's forbes, and based on the url you can tell it's written by one of their "contributors" (aka. glorified blogger).
- opportune 7y agoIt’s pretty common for people at large companies to co-author or just write articles themselves that they then pass on to be published by magazines and such
- manigandham 7y agoWriters covering a sector will build up relationships with industry experts. Usually used for quotes and background, and sometimes they'll do features on specific companies or people. People can also pass stories to reporters for big news or pitch their own articles, although in this case this looks to be the former.