However, it _is_ Reddit's platform. Do they own it or not? If they don't own it, then who does? What incentive do they have? If people were paying reddit direc

However, it _is_ Reddit's platform. Do they own it or not? If they don't own it, then who does? What incentive do they have? If people were paying reddit directly, this might make sense. But reddit has to make advertisers happy. They pay the bills.