Instead of selling reports, would it make more sense to create dashboards that let users slice + dice data and view the insights? In other words, instead of be

Instead of selling reports, would it make more sense to create dashboards that let users slice + dice data and view the insights? In other words, instead of being a Gartner, focus on being a Crunchbase. That way, you can sell to both the end users of these insights (the companies in these industries) as well as the market research companies, themselves.