+1 for the EBITDA focus when they're trying to sell. It felt like hollowing out of offerings for sake of looking good on paper. We burned a few big clients at

+1 for the EBITDA focus when they're trying to sell. It felt like hollowing out of offerings for sake of looking good on paper. We burned a few big clients at a previous gig because the cost-benefit of them wasn't above a certain threshold, even though they were objectively large and consistently growing customers. Few years later one got bought by a defense contractor, the other by a well known consumer goods firm; both expanded their spend. My sales execs were very salty about that... They didn't get an buyer/exit either -- the big lead declined for reasons they didn't tell us -- and had to reformulate a strategy from scratch, which is when heads started to roll.