Indeed. And on top of those hundreds of marketing companies pretending to be mattress companies is the even weirder world of online mattress reviewers, who are

Indeed. And on top of those hundreds of marketing companies pretending to be mattress companies is the even weirder world of online mattress reviewers, who are all ensnared in a tangle of kickbacks and referrer fees and endorsements. Fast Company had a great piece on it a few years ago if you want a taste: https://www.fastcompany.com/3065928/sleepopolis-casper-bloggers-lawsuits-underside-of-the-mattress-wars https://www.fastcompany.com/3065928/sleepopolis-casper-blogg...