I think you're cleanly sidestepping the point I'm trying to make, which is that consumer's definitions of quality is quite arbitrary. Given two vehicles of equa

I think you're cleanly sidestepping the point I'm trying to make, which is that consumer's definitions of quality is quite arbitrary. Given two vehicles of equal finishing, engine power, engineering, consumers will pick the one with a stronger brand, the one that has more sex appeal. That is a quality.