Good observation. There is definitely a now-ish style in web design. Rich backgrounds, rounded corners, soft gradients, big fonts, and of course those text shad

Good observation. There is definitely a now-ish style in web design. Rich backgrounds, rounded corners, soft gradients, big fonts, and of course those text shadows. There's even a style of writing on web sites now, especially startups. Very direct with short bold sentences. "BubbleDrubber connects YOU with Bubbles you Drub. None of the Flub!" I think you should be more distinctive than that wherever you can. There are different kinds of nice that you just haven't thought of yet.