For us it’s actually the weekly updates, voting system, and leaderboard itself. It gamifies productivity. The peer group is awesome too. I’ll add the caveat t

For us it’s actually the weekly updates, voting system, and leaderboard itself. It gamifies productivity. The peer group is awesome too. I’ll add the caveat that we “won” relatively recently so haven’t participated in many of the formalized programs yet (eg summit in SF, livestream).