Porsche has said most of their Taycan customers are existing Porsche customers, so it's more likely someone already has a 911 or Cayman and wants to try an EV.

Porsche has said most of their Taycan customers are existing Porsche customers, so it's more likely someone already has a 911 or Cayman and wants to try an EV. Taycan Turbo S is certainly priced in Roadster territory, but the 4S trim that just started delivery is right in line with Model S. There will be many people cross shopping Taycan 4S against Model S.