It is called "puffery"[0], for anyone who is interested. The wikipedia page says a "puff piece" is journalistic puffery. Neat, I hadn't made that connection.

It is called "puffery"[0], for anyone who is interested. The wikipedia page says a "puff piece" is journalistic puffery. Neat, I hadn't made that connection. [0] https://en.m.wikipedia.org/wiki/Puffery https://en.m.wikipedia.org/wiki/Puffery