Your web presence is really very splattered and doesn't tell me in 15 seconds that you understand the pain I'm going through and how you will go about doing tha

Your web presence is really very splattered and doesn't tell me in 15 seconds that you understand the pain I'm going through and how you will go about doing that. Websites don't work really well for niche services. Your best approach is to identify companies that need your services and then plan a campaign to get into said customer via cold calling, targeted networking and possibly even advertising. Instead of talking about technology, talk about solutions and your personal approach to solving problems. Sell us on you first, then present a list of things you've accomplished. You want to communicate in broad enough strokes to encompass your capabilities, talents and experience generally and make a strong impression on the visitor. If you're an individual, make your site about that - do not pretend to be a firm unless you have access to capital, partners and sources of qualified people and a reliable hiring channel. If you have previous customers, tap them to make introductions and stay in touch with them. Most of my customers started as brief 2 and 3 week engagements that usually spanned 18 months of billable work over several years. Learn to negotiate or at least setup your next deal with a customer while delivering the first. Another element I shouldn't neglect: if you have a repeatable practice or service, find something of high value to the customer and offer it for free or at your cost. "Assessment", "Risk Analysis", something that leverages your expertise and provides you with an opening to the customer at low risk for them and potentially high gain for everyone. I used this for years with very high success to get started with customers; presenting a comprehensive report as an a la carte menu of solutions and opportunities.