>Facebook users are very sophisticated Whoa, that is news to me. I always thought Facebook catered towards the lowest common denominator. The average Facebook

>Facebook users are very sophisticated Whoa, that is news to me. I always thought Facebook catered towards the lowest common denominator. The average Facebook user is not that sophisticated by definition of using Facebook over alternatives. Most sophisticated users are early adapters and they are probably not using Facebook to engage brands. Indeed brands shouldn't try and create over complicated apps to gain attractiveness. Sticking to simple marketing, like Old Spice. Create one unique thing and play it over and over until it finally dies.