Ah, how quickly the Internet forgets. .dev wasn’t going to be open for the rest of us originally; Google bought it as an internal name to keep private but relen

Ah, how quickly the Internet forgets. .dev wasn’t going to be open for the rest of us originally; Google bought it as an internal name to keep private but relented a few years later. > The web ad giant is keeping these domains "completely closed for the sole use of Google," as its paperwork filed[0] for .dev reads. > Why not also share the wealth of .dev with developers? Well, in a word: branding. Google's successful application for .dev reads: "The proposed gTLD will provide Google with direct association to the term 'dev', which is an abbreviation of the word 'development'. The mission of this gTLD, .dev, is to provide a dedicated domain space in which Google can enact second-level domains specific to its projects in development." https://www.theregister.co.uk/2015/03/13/google_developer_gtld_domain_icann/ https://www.theregister.co.uk/2015/03/13/google_developer_gt... 0 - https://gtldresult.icann.org/applicationstatus/applicationdetails/1339 https://gtldresult.icann.org/applicationstatus/applicationde...