This is one of the most clear and also tragic demonstrations of a marketing to engineering ratio driven failure: "A long time ago, Kenneth Olsen, who was a fou

This is one of the most clear and also tragic demonstrations of a marketing to engineering ratio driven failure: "A long time ago, Kenneth Olsen, who was a founder, president and CEO of DEC until almost the end, said that well engineered products would sell themselves. So, there is no real need in advertising campaigns or other instruments of market promotion."