I've been playing around with Facebook communication for the last couple of months. For instance, I created a fan page for hn-books ( http://www.facebook.com/pa

I've been playing around with Facebook communication for the last couple of months. For instance, I created a fan page for hn-books ( http://www.facebook.com/pages/Hn-books/176636875710129?ref=sgm http://www.facebook.com/pages/Hn-books/176636875710129?ref=s... ) and for what it does, it's a nice little hack. It's deeper than a tweet, easily allows multimedia posting, provides a bit of a water-cooler, and, since the feed shows up on all of hn-books pages, people who visit the site can see what's going on in the FB page, and vice-versa. As this article indicates, I think it's probably very easy to get into trouble with overdoing it. FB is more like a new form of communication channel, not a new form of marketing, if that makes any sense. You see this same confusing the medium with the message with marketers on Twitter. FB just carries my same message -- looking at some cool books, did a review last night, etc -- that Twitter might. It just has slightly different capabilities. I am beginning to think of these different tools almost like channels on a TV set. If you wanted to have a conversation with a certain group of people who like a similar thing, you wouldn't sit around obsessing over a certain cable channel and how you were going to use all it's capabilities to construct complex interactions. Instead, you'd figure out what kinds of conversations you wanted, then pick among dozens or hundreds of channels that help you talk back and forth in different ways. Message first, not medium.