3 ms·
The fashion magazine business was about selling pharma and cosmetic ad space in front of people who can both read and yet still choose to read about celebrities
by motohagiography 7y ago
The fashion magazine business was about selling pharma and cosmetic ad space in front of people who can both read and yet still choose to read about celebrities. I don't know how it survives now.
Was writing for newspapers and magazines around this time. Never for Conde Nast, but my impression was nobody in that business knew how to make money, it had already been made and they were just spending it like a third generation inheritance. They rode coattails in and while there were a few sharks on the corporate side, below the first name or two on the masthead it was hangers-on all the way down. It was a bubble.
The '00's were this odd period where it was easy to be seduced by the idea you could be famous for being clever. Men published and even read literary fiction. Before it became the troubled former child star of content it is today, Vice was actually a funny and subversive upstart. Book launches were society events. Being a columnist was a thing. It's hard to see how excesses of that period could be relevant today.
I commented on them in a previous thread about reddit, odd to see them here again. If Conde Nast is still staffed by people who cut their teeth in that era, they're going to need restructuring.
- realtalk_sp 7y ago> The fashion magazine business was about selling pharma and cosmetic ad space in front of people who can both read and yet still choose to read about celebrities. I don't know how it survives now. Your opening point was poorly articulated. The US has a literacy rate of 99%. Similar rates prevail throughout the developed world.
- DireStrait 7y agoWell written comment. How do I get in touch with you?
- motohagiography 7y agoSee profile
- pathartl 7y agoThe show "Californication" is a pretty good representation of the time period.