Right, it's a buzzword. Buzzwords are very similar to phatic expressions (aka small talk). They're words that don't convey much information, because they lack

Right, it's a buzzword. Buzzwords are very similar to phatic expressions (aka small talk). They're words that don't convey much information, because they lack stringent definitions. As so, they do little other than feed confirmation biases. Which is why you often find these types of terms effectively used in marketing... and amongst those in management...