Same reason that when you and your friends reserve dinner at Hakkasan you don't all go and call Hakkasan - it's better for everyone if the group manifests as on

Same reason that when you and your friends reserve dinner at Hakkasan you don't all go and call Hakkasan - it's better for everyone if the group manifests as one. Your rep is your designated guy in charge of following up on your requests. I'm not pro-union but the use case is meaningful.