I can't do design, and I have a lot of respect and admiration for those who can, but I have a lot of trouble seeing design thinking as anything other than forma

I can't do design, and I have a lot of respect and admiration for those who can, but I have a lot of trouble seeing design thinking as anything other than formal terms applied to things that are obvious and intuitive ("human-centered") and the freshest buzzword phrase to make clients think something ordinary is actually special.