This has been the case for a while. For lack of a better term, I call it the Word Press Effect, where a less-technical person can put together a functional PoC

This has been the case for a while. For lack of a better term, I call it the Word Press Effect, where a less-technical person can put together a functional PoC that makes money. Eventually, they hit the limits of their technical skills and they need to hire talent to expand their business. This is good for programmers, IMHO, because companies seem to be much more willing to pay when they have a business entirely dependent upon some software. It's still totally possible to make a good living consulting on WordPress sites.