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I worked at an AI startup that pioneered modeling over inbound leads and Sales outcomes (most of this data is in Salesforce + Marketo/Pardot/Hubspot) and that a
by thrav 7y ago
I worked at an AI startup that pioneered modeling over inbound leads and Sales outcomes (most of this data is in Salesforce + Marketo/Pardot/Hubspot) and that application was hugely valuable for a few companies with massive inbound volume. Zendesk and New Relic were the poster child success stories, since they didn’t have to massively scale their sales development teams to call on every mom and pop / student exploring a trial. It highlighted the 5-10% of their volume that could actually yield real money very effectively.
Unfortunately, there’s not that many companies with that problem, and the market never materialized to the necessary degree and they sold the existing contracts and pivoted. That said, it was a home run for what it did.
If you find the right problem, AI can create massive value. The hard part is never the learning, it’s finding and framing the right problem.