This is the biggest factor in Flash going away. In our shop, we have a guys that would never be able to code in a text editor but can bang out great looking adv

This is the biggest factor in Flash going away. In our shop, we have a guys that would never be able to code in a text editor but can bang out great looking advertising at amazing speeds (which means cheap production costs) because of the Flash IDE. If you believe that advertisers can live without animation, you have your head in the sand.