I recently read about an example of IDEO "missing the forest for the trees" on the subject of transportation and urban planning: The limits of design thinking:

I recently read about an example of IDEO "missing the forest for the trees" on the subject of transportation and urban planning: The limits of design thinking: The most difficult design challenge is asking the right question by Joe Cortright (2019) http://cityobservatory.org/designed-to-fail-2/ http://cityobservatory.org/designed-to-fail-2/ https://web.archive.org/web/20190509170145/http://cityobservatory.org/designed-to-fail-2/ https://web.archive.org/web/20190509170145/http://cityobserv... Essentially, they applied "design thinking" to transportation without considering the role that locality plays in transportation.