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"There is a philosophy called Contextual Design, every designer at Nokia has been trained in it by the guru Karen Holtzblatt. Everybody has attended her courses
by sambeau 16y ago
"There is a philosophy called Contextual Design, every designer at Nokia has been trained in it by the guru Karen Holtzblatt. Everybody has attended her courses and got her very expensive book signed. The idea is that you ask the users what they are doing, then design something. If you think about Apple, they don’t ask anybody. The idea of users as designers is a catastrophe."
I agree. As does this man:
"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." – Steve Jobs
- dagw 16y agoAsking customers "what they want" and "what they are doing" are two distinctly different questions. Also Nokia and Apple have historically had different goals. Nokia wanted to dominate the total world mobile phone market, Apple want to carve out a small, super profitable, niche, and doesn't care about global market shares. Different goals require different approaches to design.