“Four thousand dollars!” gasped the CEO. “All you did was walk over and push a little button on the side of that machine. Can you give us a breakdown?” The cons

“Four thousand dollars!” gasped the CEO. “All you did was walk over and push a little button on the side of that machine. Can you give us a breakdown?” The consultant jotted on a piece of paper and handed it to the CEO. “Pushing button: $1 Knowing which button to push: $3999″