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I think you're overselling how much Google cares (or needs to care) about trust. They dominate search traffic (in the markets/countries they exist for). Busine
by mceachen 7y ago
I think you're overselling how much Google cares (or needs to care) about trust.
They dominate search traffic (in the markets/countries they exist for). Businesses don't use AdWords because they "trust" Google. They suffer through using AdWords because it's the only game in town.
- halflings 7y agoThis article is from 2015: https://adage.com/article/digital/inside-google-s-secret-war-ad-fraud/298652 https://adage.com/article/digital/inside-google-s-secret-war... "If advertisers believed the company's operation were fraud-filled, they could take their money elsewhere and the business would falter." That's it, in a nutshell. (and if they had 100 people working on this in 2015; you better believe that number is much higher now)
- mirimir 7y ago> This article is from 2015 ... Maybe Google had more competition in 2015. Although I find even that difficult to take seriously. Where else would they "take their money"? Facebook? I doubt that Facebook ads show up in web searches.
- owl57 7y agoA lot of people probably see more Facebook ads than Google ones. And Facebook knows a lot about users, probably including some things that Google knows less reliably. The relevant problem is, do they seem any less scummy?
- skrebbel 7y ago> elsewhere And where would that be, exactly?