Sure, there isn't a good theory for information propagation. Everything we have is flawed. But advertising is, at it's core, based on lies and highly optimized

Sure, there isn't a good theory for information propagation. Everything we have is flawed. But advertising is, at it's core, based on lies and highly optimized manipulation. It's not hard to offer something better. The internet, with all the fake news, and the SEO's is still somewhat better, in my opinion. And if we aim higher, compare that to something like the WireCutter reviews - which tries(afaik) to offer an in-depth, unbiased reviews, and is backed by the reputation of the NY times.