Start here: https://www.donpassman.com/ https://www.donpassman.com/ This is the bible of business in music industry. Then study the business-end from Taylor S

Start here: https://www.donpassman.com/ https://www.donpassman.com/ This is the bible of business in music industry. Then study the business-end from Taylor Swift to Tycho to Post Malone and Sean Mendez. Oh, and especially Lil Nas X and what he did. I would say there are a lot of lean ideas playing out in the music industry across genres -- you just need to translate what they are doing to how Eric Reis might do it :-)