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I'm surprised no one has suggested the obvious reason why making a site like this is not necessarily "wasted extra effort" for Nissan. When Apple's iAd platfor
by delackner 16y ago
I'm surprised no one has suggested the obvious reason why making a site like this is not necessarily "wasted extra effort" for Nissan. When Apple's iAd platform was unveiled, they demoed... a Nissan Leaf ad. That ad content had to be written in javascript, so it probably wasn't a huge leap to say hey let's push that content out to the web as well.
- gavingmiller 16y agoI was a developer at the studio that did this. Brands like Nissan think much more ahead than this, and the two development efforts went on in parallel (another studio did the iAd work.) In fact, if I'm not mistaken the leaf site launched before the iAd did, or at least really close together.