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I have no idea what they should do/should have done, but if your advice was correct, then it seems like existing manufacturers could have done the same. If so,

I have no idea what they should do/should have done, but if your advice was correct, then it seems like existing manufacturers could have done the same. If so, then how would Tesla compete? If they couldn't, as they seem to have struggled, why would Tesla be different? Maybe the secret is marketing, and the extra engineering is kind of like a MacGuffin. Essential, but the details don't matter.

hef19898 7y ago
Traditional car makers have to develop a decent EV, there Tesla has had a huge head start. Tesla has to figure out automotive mass production, there the situation is the other way round. Now, traditional car maker are catching up in terms of EVs. While Tesla is improving on the production side. So Tesla's window of opportunity is closing, slowly but surely. Marketing obviously has an impact in that as well. So Tesla risks, and has risked, a huge window of opportunity. Simply by ignoring the hard learned automotive lessons because of disruption, Musks genius and such. Which was a stupid thing to do, Tesla had the automotive world on EV tech, throwing that away... is stupid.