Perhaps our business is a part of it, we were a B2C company, and our communications with customers attempted to tend towards "cool and fun". *FYI, I did not wo

Perhaps our business is a part of it, we were a B2C company, and our communications with customers attempted to tend towards "cool and fun". *FYI, I did not work at GrubHub, which probably fails the most at pretending to be cool and fun.