3 ms·
Big Brand Corps don't sell direct. They sell a brand. Selling a brand means doing this thing called "branding", which usually involves multimedia (video, sound
by cellis 16y ago
Big Brand Corps don't sell direct. They sell a brand. Selling a brand means doing this thing called "branding", which usually involves multimedia (video, sound and graphic effects).
- gcb 16y agoOnly because it's more efficient to sell a brand than it is to sell quality.
- cellis 16y agoActually... (heh) The brand is the quality. Branding is just reminding you of the quality.
- gcb 16y agotell that to people that bought mercedes-benz made in mexico in the late 90's... or i could waste my day here writting example after example anyway i doubt the comercials for MB then were pointing out the quality of the engine instead of being just empty branding marketing.
- cellis 16y agoI think you're cleanly sidestepping the point I'm trying to make, which is that consumer's definitions of quality is quite arbitrary. Given two vehicles of equal finishing, engine power, engineering, consumers will pick the one with a stronger brand, the one that has more sex appeal. That is a quality.