2 ms·
bottom line is: if the product was good, those kind of sites would not be necessary. the facts to support that are all the posts here in HN talking about A/B t
by gcb 16y ago
bottom line is: if the product was good, those kind of sites would not be necessary.
the facts to support that are all the posts here in HN talking about A/B testing on landing pages. What gives more conversions, to good products? flashy shiny things, or to the point information about the advantages and simple call to action?
- cellis 16y agoBig Brand Corps don't sell direct. They sell a brand. Selling a brand means doing this thing called "branding", which usually involves multimedia (video, sound and graphic effects).
- gcb 16y agoOnly because it's more efficient to sell a brand than it is to sell quality.
- cellis 16y agoActually... (heh) The brand is the quality. Branding is just reminding you of the quality.
- gcb 16y agotell that to people that bought mercedes-benz made in mexico in the late 90's... or i could waste my day here writting example after example anyway i doubt the comercials for MB then were pointing out the quality of the engine instead of being just empty branding marketing.
- cellis 16y agoI think you're cleanly sidestepping the point I'm trying to make, which is that consumer's definitions of quality is quite arbitrary. Given two vehicles of equal finishing, engine power, engineering, consumers will pick the one with a stronger brand, the one that has more sex appeal. That is a quality.