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it probably took the team 10x the time to do that this way instead of flash. it will not work on 100% of the devices. but at least they got some clicks from us
by gcb 16y ago
it probably took the team 10x the time to do that this way instead of flash.
it will not work on 100% of the devices. but at least they got some clicks from us that they wouldn't otherway.
Continuing with this rationale: if done in flash, it would have take the team 10x the time to that instead of plain html. or 200x the time if done in a simpler html format, like a wikipedia article.
it would work on 100% of the devices... you would be able to use back/forward buttons, you would be able to translate on google translator and still see the site... wouldn't use all the cpu... it would load instantly for the user (well, it would be loading the rest bellow the fold while the user was reading/looking at the top part)... it would hopefully play well with screenreaders... i would still be able to use the left menu even after increasing font size... but you wouldn't have buttons that jump around.
- gcb 16y agobottom line is: if the product was good, those kind of sites would not be necessary. the facts to support that are all the posts here in HN talking about A/B testing on landing pages. What gives more conversions, to good products? flashy shiny things, or to the point information about the advantages and simple call to action?
- cellis 16y agoBig Brand Corps don't sell direct. They sell a brand. Selling a brand means doing this thing called "branding", which usually involves multimedia (video, sound and graphic effects).
- gcb 16y agoOnly because it's more efficient to sell a brand than it is to sell quality.
- cellis 16y agoActually... (heh) The brand is the quality. Branding is just reminding you of the quality.
- gcb 16y agotell that to people that bought mercedes-benz made in mexico in the late 90's... or i could waste my day here writting example after example anyway i doubt the comercials for MB then were pointing out the quality of the engine instead of being just empty branding marketing.
- cellis 16y agoI think you're cleanly sidestepping the point I'm trying to make, which is that consumer's definitions of quality is quite arbitrary. Given two vehicles of equal finishing, engine power, engineering, consumers will pick the one with a stronger brand, the one that has more sex appeal. That is a quality.
- biot 16y ago> it probably took the team 10x the time to do that this way instead of flash. If so, that's only due to the maturity of the tools out there. Imagine creating this in Keynote and being able to export to HTML5.
- gavingmiller 16y agoI was a developer working at the studio that did this. Development took roughly the same amount of time in JS/HTML instead of flash.
- gcb 16y agoThat's awesome to know. And I really think you guys should do a writeup about the experience... :) I bet folks here would love it too.
- lolfoo 16y agoI'm currently involved in a RaphaelJS-based shiny website. Our implementation is also time-competitive with flash efforts, despite the immaturity of the tools.
- mynameishere 16y agoWell, I thought people were pointing out that this was an interesting automobile, so I immediately went to the wikipedia article. The fancy stuff is like a 4 color brochure. Always skippable if you want information. http://www.catb.org/jargon/html/F/four-color-glossies.html http://www.catb.org/jargon/html/F/four-color-glossies.html