3 ms·
Good for them! But the "Friends" line have been enormously successful in getting more girls interested in Lego. For whatever reason, what you call "normal" Lego
by goto11 7y ago
Good for them! But the "Friends" line have been enormously successful in getting more girls interested in Lego. For whatever reason, what you call "normal" Lego have primarily appealed to boys.
- RobAley 7y ago> "For whatever reason" For exactly this reason. "Girls - these are your toys, you play with them. Boys, you seem to prefer these, you will play with these". Continual use of unnecessarily gendered language is a major factor in perpetuating these differences.
- goto11 7y agoLego have never claimed that "ordinary Lego" was for boys only. It was just the reality that girls tended to be less interested in it than boys. "Friends" and "Elves" are the result of extensive research into the differences in how girls and boys plays and why girls seemed to be less interested in traditional Lego.