1) When John Cutler (https://www.linkedin.com/in/johnpcutler/ https://www.linkedin.com/in/johnpcutler/) wrote this article in 2016 - he was working for pendo.io

1) When John Cutler (https://www.linkedin.com/in/johnpcutler/ https://www.linkedin.com/in/johnpcutler/) wrote this article in 2016 - he was working for pendo.io that already got ~$13.3M in funding: https://www.crunchbase.com/organization/pendo-io#section-funding-rounds https://www.crunchbase.com/organization/pendo-io#section-fun... Eventually pendo.io accumulated $208.3M in funding. 2) John Cutler now works for Amplitude (pendo.io competitor) that received $136M in funding: https://www.crunchbase.com/search/funding_rounds/field/organizations/funding_total/amplitude https://www.crunchbase.com/search/funding_rounds/field/organ... 3) Amplitude looks more successful than pendo: https://www.similarweb.com/website/amplitude.com https://www.similarweb.com/website/amplitude.com https://www.similarweb.com/website/pendo.io https://www.similarweb.com/website/pendo.io