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Annual CC subscription may actually cause more churn on renewal. You need to remind the customer about the end of subscription cycle, which maybe an occassion t
by imhoguy 7y ago
Annual CC subscription may actually cause more churn on renewal. You need to remind the customer about the end of subscription cycle, which maybe an occassion to rethink the purchase.
Also I wouldn't automatically renew the yearly subscription without prior communication as that can result in unexpected charge on CC statement and thus a risk of charge-back.