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I am no expert in this but have worked at a few early-stage startups so hopefully my advice can help a bit. Marketing is really, really hard. Even user researc
by 46Bit 7y ago
I am no expert in this but have worked at a few early-stage startups so hopefully my advice can help a bit.
Marketing is really, really hard. Even user research is an entire profession. You've done well to attract your first signups, but looking to grow organically from zero may let you down. If you can trial this with a real person then you have a user and case study to write about. You can start thinking, talking and designing for users rather than analysis.
The https://www.korabo.io https://www.korabo.io homepage looks like a holding page rather than a signup page for a live product. I think a lot of this is because the background is too stock-image-y. It isn't fantastic that it leads to a signup form with no context, but one improvement at a time.
For a new product it probably isn't worth building a flashy homepage. But you need to have some sort of intro to draw people into the site and state that it's a functioning product. Taking https://basecamp.com https://basecamp.com as an example, the top two paragraphs say a lot in very readable language. Compare Flesch Reading Ease using https://datayze.com/readability-analyzer https://datayze.com/readability-analyzer and try to come up with a pitch that does better than your blog post :)
- surfertas 7y agoThanks very much. Yeah, I may go back and just focus on the 1 user I know that specifically had the problem build out the application, and confirm its of some use and think about marketing. The 2 examples you provided are great...thanks a lot. Think its going to take some time flesh things out!