Reddit was a great place to engage with ideas, and then move on from them, but turning it into just another surveillance operation is where communities go to di

Reddit was a great place to engage with ideas, and then move on from them, but turning it into just another surveillance operation is where communities go to die. I still think I know how Reddit could make money, but it's possible they are too staid to get it. They may have also lost the plot politically, where a particular flavour of virtue is becoming a substitute for the growth and success they actually need to effect the change they want to. The music business is and always was a celebrity and micro-celebrity factory, and Reddit (and their main magazine empire investor) could be that for content. Imagine a record label like Time Warner happened to own every indie bar in every little city where bands played, got first option on every group that came through the doors, and could measure audience reaction in real time. That's what Reddit is, but for content. This pressuring users to give up PII sounds like there is a sea change happening at the corporate/financial level where they've been given a limited runway and need to show some short term traction, "or else." I've mostly kicked my reddit habit, and their strategy really resembles something they'd do if they're hitting a negative inflection point.