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I worked for a company that did something similar (and is mentioned elsewhere in these threads). We a/b tested it, and just from the metrics, getting someone to
by Ozzie_osman 7y ago
I worked for a company that did something similar (and is mentioned elsewhere in these threads). We a/b tested it, and just from the metrics, getting someone to download the app was so valuable from a stickiness perspective that it _looked_ like it was worth the negative effects.
You're right though, from a user trust perspective it's pretty horrendous. Regardless of whether that was measurable or not, there are things that are just so infuriating to users that you shouldn't do them. I'd argue the cost in terms of internal morale and employees' trust that we're doing the right thing for our users, and their sense of pride in their work, way more than offset any metrics gains.
- lars 7y agoI suspect "stickiness" is an important part of the equation for Reddit as well. With an app they can send notifications, and thereby program the habits of their users.
- samhain 7y agoI'm still quite a fairly active user on reddit going on a decade now. If they started implementing this on a wide scale then I'd like to think I'd stop using it completely. I've gone on a few hiatus during some of the controversies regarding the degradation of the communities and values that they original founders represented, think like 2014 during that debacle with the office move, or the "good cop, bad cop" that was taking place with Pao and her restrictions on what some communities viewed as free speech. As more corporate interests and perhaps even governments take notice of reddit's community impact, I'm sure that more restrictions will be implemented and content watered down until it's hardly any different than facebook. At that point I will hopefully have found and fully moved on to a better place.