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"An example of an alternative that is appropriate for a lot of web companies (for example Google, Amazon and Booking) is an A/B test culture. Release features a
by plinkplonk 7y ago
"An example of an alternative that is appropriate for a lot of web companies (for example Google, Amazon and Booking) is an A/B test culture. Release features as A/B tests with transparent metrics. Share the metrics with everyone who is part of the decision INCLUDING devs. Proceed with general rollout of the features that actually produce positive results and rollback of the ones that don't."
If this is the process Google follows, how do its products (e.g Gmail) get worse over time? (genuine question, not snark). Are some things (e.g loading speed) not measured? Perhaps the things measured ('time spent 'in app' ') don't measure customer satisfaction?
- btilly 7y agoThis is a process that some of Google followed as of 10 years ago. I cannot tell you whether internal pressures have caused groups to not follow it or they are measuring the wrong thing. I know from experience that A/B testing can make it hard to have a coherent product design (Amazon's page is a good example of that). But it is still much, much better than the usual alternative.