Trade shows are absolutely critical if you have a niche B2B product. Especially the smaller ones. The benefits of face to face communication and feedback cannot

Trade shows are absolutely critical if you have a niche B2B product. Especially the smaller ones. The benefits of face to face communication and feedback cannot be beat. For startups, there are many ways to hack this process and get in cheap. You might be able to sublease half a booth from another company. If you have industry partners see if you can run office hours in their booth space. Reach out to show organizers and see if they have any educational break out sessions your could talk at. Or just go without a plan and strike up conversations with other peers in the space. I think many of us who spend our lives behind computers in the tech field don't appreciate how vital these events are to so many industries, or how much actual work gets done here.