There are lots of ways to test and to map potential features to customer problems. Launching features because _you_ think they’ll resonate with users is a compl

There are lots of ways to test and to map potential features to customer problems. Launching features because _you_ think they’ll resonate with users is a complete crapshoot. More often than not, people inside the company are way too close to the product to be able to determine which features are the right ones. I recommend “The Right It” by Alberto Savoia, “What Customers Want” by Tony Ulwick, and “The Lean Product Playbook” by Dan Olsen if Cutler’s essay doesn’t convince you.