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Rule #22: My experience is the opposite. For our professional audio software [0] we met almost all of the initial customers at conferences. They tried out our s
by fxtentacle 7y ago
Rule #22: My experience is the opposite. For our professional audio software [0] we met almost all of the initial customers at conferences. They tried out our software, enjoyed working with it, and then later purchased a few licenses for trying things out back at home. Some of them later purchased licenses for every seat in their company. I believe it would have been extremely difficult to sell audio software without giving people the ability to test-listen.
[0] https://newaudiotechnology.com/products/ https://newaudiotechnology.com/products/
- sky_rw 7y agoTrade shows are absolutely critical if you have a niche B2B product. Especially the smaller ones. The benefits of face to face communication and feedback cannot be beat. For startups, there are many ways to hack this process and get in cheap. You might be able to sublease half a booth from another company. If you have industry partners see if you can run office hours in their booth space. Reach out to show organizers and see if they have any educational break out sessions your could talk at. Or just go without a plan and strike up conversations with other peers in the space. I think many of us who spend our lives behind computers in the tech field don't appreciate how vital these events are to so many industries, or how much actual work gets done here.
- PaulDavisThe1st 7y agoI built a pro-audio software business without ever having a stand/booth at any conference. I went to the conferences early on, and was almost jealous of the startups I saw there. Almost without exception, they've all vanished without a trace and 20 years later, I'm still doing what I do. So in short ... not necessarily.